Women’s Super League chair Dawn Airey says there is nothing stopping the competition being worth £1 Billion within the next ten years.
Attendances and advertising revenues have skyrocketed in recent seasons, with England’s success at last year’s European Championships helping to propel the growth of the WSL. Asked to assess the commercial potential of the top tier in England, Airey replied:
“We’re in the very, very early days of really getting this league to fly commercially. The economics are tiny compared to the billions of the men’s game. But there is absolutely no reason for this not to be a billion-pound league within a decade. I think it should be even quicker.”
“We’re seeing the explosion of interest from brands who want to be associated with the clubs, with the Lionesses. So it’s the start of a journey, but it has exploded. It has been part of a very coherent strategy, but we’ve been thrilled and delighted by how that [Women’s Euros] win last summer has exploded the interest and engagement.”
It may be an ambitious target but the fact that crowds are up by 267% year on year suggests that the Women’s Super League will keep growing.
Of course, plenty of that surge of interest has come off the back of the Lionnesses’ success but it appears that fans are coming back week after week and supporting their teams, with no signs so far that attendance will start to decline.
27,697 were at Stamford Bridge to watch Chelsea face Barcelona in the Champions League only last weekend, so everything points towards a bright future for the women’s game in this country.